Jenni Ahtiainen, the designer of gTIE is out of the box -thinker. Now it’s time to introduce her brand gTIE in the series of pearls of Finnish Design brand aka Finnhits.
gTIE offers an alternative to people who feel the traditional tie is so seen and boring. It is a brand for people who prefer to be a bit original. gTIE offers innovative neckwear and accessories for men and women. Materials are silk, leather and silver. The attitude is slightly rock and definitely alternative.
She’s won many friends for her design among the celebrities. Her designs have been at the Golden Globes, Oscars, American Music Awards and Eurovision Song Contest.
The products are manufactured in Finland homeland territory. The materials are used effectively to the last scrap. Craftsmanship is close to Jenni’s heart despite the design nature of her brand. She is definitely the one that is not contented just thinking of doing. I her own words: I will go down in history as the woman who revolutionized neckwear.
I visited the gTIE shop. It is decorated with all kinds of antique lamps, mirrors, chairs, clocks. Craftsmanship is important part of the space itself. I was told that the origin of the stuff was her mothers antique shop. And really, when I think of gTIE products it has kind of historical aspect although it same time feels modern. If the surroundings in the childhood has been filled with antique furniture, it must have had some influence to the esthetics Jenni is after in these days.
The lady in the first illustration is actually street style. I met her in Old Students House in Helsinki and was absolutely thrilled about the style she had drawn her eyebrows high on the forehead. White and pale as valkyrie and dressed in black. And truly, she had the gTIE Jack the Noble Pirate around her neck.
Here we come to the end of this fan post.
Now if you'd like to find out more about gTIE click your way to gTIE website and webshop .
gTIE store in Helsinki you can find at Unioninkatu 27.
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